Betr.com.au

Product Design & Delivery (via Artisan Digital)

Betr.com.au – Desktop & Mobile Web

I worked across multiple product surfaces on Betr.com.au, focusing on high-frequency, data-dense betting experiences. Primary ownership was the Race Grid View (desktop), with additional contributions to the Betr Trader platform and general UI/UX improvements across website and mobile web.

Project Goals

Finding the issue

Improve scan speed and clarity in race selection on desktop
Reduce cognitive load in data-dense betting interfaces
Optimise usability and hierarchy for mobile web users
Deliver production-ready designs aligned with performance and compliance constraints
Maintain visual and interaction consistency across the platform

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Planning & iteration

TO THE DRAWING BOARD

Reduced visual complexity in core betting interfaces
Improved scanability and clarity for race selection on desktop
More consistent UI behaviour across web and mobile web
Faster design-to-development handoff through early technical alignment

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Design Execution

A two-way design system

Race Grid View (Desktop)

Structured grid for fast race comparison
Clear grouping to reduce visual noise
Strong hierarchy for odds, selections, and actions

Betr Trader Platform

Improved clarity in complex, data-heavy layouts
Reduced visual inconsistency
Designed within performance constraints

Website & Mobile Web

Simplified hierarchy for smaller screens
Clearer tap targets and spacing
Consistent responsive behaviour

All designs were validated with developers against feasibility, performance, and compliance.

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Clear interfaces that make betting effortless.

Impact

Research and Key insights

Delivered a production-ready Race Grid View aligned with Betr’s standards

Shipped multiple features across the Betr Trader platform

Improved usability across both desktop and mobile web experiences

Strengthened design–engineering collaboration in a regulated, high-traffic environment

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